100% Ayurvedic Actives

100% Ayurvedic Actives

Herbal Cosmetics are formulated, using various permissible cosmetic ingredients to form the base in which one or more herbal ingredients are used to provide defined cosmetic benefits. Cosmetics alone are not sufficient to take care of skin and body parts.It requires association of active ingredients to check the damage done to the body. Herbal actives have now emerged as the appropriate solution to the current problems. Herbal cosmetics are preparations, which represent cosmetics associated with natural bioactive ingredients. The use of phytochemicals from a variety of botanicals have dual functions

1.They serve as cosmetics for the care of body and its parts.

2.These bio actives influence biological functions of the skin and provide nutrients necessary for healthy skin or hair.

The best thing of herbal cosmetics is that they are purely made of herbs and shrubs. The natural content in these does not have any side effects on the human body; instead, enrich the body with nutrition and other useful minerals. In general, botanicals provide different Vitamins, antioxidants, essential oils, tannins, alkaloids, carbohydrates, proteins, terpenoids and bioactive ingredients for cosmetic care.

We at GoAyur use actives that are 100% herbal.

Free of heavy metals

Heavy Metals

Heavy metals are found naturally in the environment in rocks, soil, and water and therefore be found in pigments and other raw materials in all industries including the cosmetics industry. Some of these metals have been used as cosmetic ingredients in the past.

Heavy metals are naturally occurring, are present in the environment and can make their way in trace quantities into raw materials. These substances end up in the products we consume and use every day. Dermal exposure is expected to be the most significant route for cosmetic products since the majority of cosmetics are applied to the skin.

Dermal absorption of heavy metals is typically low, with an absorption of individual elements influenced by a number of factors including physical-chemical properties of the mixtures.

Oral exposure can occur for cosmetics used in and around the mouth, as well as from hand-to-mouth contact after exposure to cosmetics containing heavy metal impurities. Inhalation exposure is expected to be negligible.The metals of primary toxicological concern in cosmetics are lead, arsenic, cadmium and mercury.

Lead (Pb)

Lead exerts adverse effects on numerous organs and systems including the central nervous system (CNS), the kidneys and on the hematopoietic (blood-forming) system.

Arsenic (As)

Arsenic exerts adverse effects due to a pronounced affinity for skin and keratinizing structures including the hair and nails. Therefore, symptoms of acute overexposure include a variety of skin eruptions, alopecia and characteristic striation of the nails. Arsenic does not act as a sensitizer, due to the poor skin penetrating ability of its naturally occurring compounds.

Cadmium (Cd)

Cadmium is classified as a human carcinogen by the National Institute for Occupational Safety and Health (NIOSH). Absorption of cadmium through the skin is low (0.5%) and would be of concern only in situations where concentrated solutions would be in contact with the skin for several hours or longer. Cadmium binds to epidermal keratin when applied topically

Mercury (Hg)

Various forms of mercury are toxic. The form of mercury plays a role in how much is absorbed via dermal or oral routes. Organic (methyl) mercury is of greater concern than inorganic mercury; however, all forms of mercury are absorbed through the skin and mucosa, and dermal exposure can result in systemic toxicity.

GoAyur Products have heavy metals below the permissible limits and these are tested by Atomic Absorption Spectroscopy

No animal testing

No Animal Testing

Testing cosmetics on animals is a type of animal testing used to test the safety and hypoallergenic properties of the products for the use by humans. Because of harm done to the animal subjects, this testing is opposed by animal rights activists.

In a huge victory for animals, as of March 2013, the European Union (EU) has banned the sale of any cosmetics or cosmetics ingredients that have been tested on animals. This marketing ban means that companies all around the world will have to abandon animal testing for cosmetics that they want to sell in the EU.

No animal testing is also a mandatory condition for ‘HALAL PRODUCTS’, though we do not have any certification for the same, we neither have any animal ingredients nor do we test on animals and also all our products are Ethyl Alcohol-free and thus as such fulfill all Halal product requirements.

We at GoAyur, do not promote cruelty to animals. All GoAyur products are not tested on animals.

No animal ingredients

No Animal Ingredients

The intended meaning of no animal ingredients is quite clear and specific: “No ingredient is derived from animals”

Animal ingredients are used not because they are better than vegetable-derived or synthetic ingredients, but they are generally cheaper. Today’s slaughterhouses must dispose of their by-products of the slaughter of billions of animals every year and have found out an easy and profitable solution in selling them to food and cosmetic manufacturers.

Products labeled as “No animal ingredients” should imply that no ingredients are derived from animals. These products may or may not be tested on animals, which is a separate issue.

No animal ingredients is also a mandatory condition for ‘HALAL PRODUCTS’, though we do not have any certification for the same, we neither have any animal ingredients nor do we test on animals and also all out products are Ethyl Alcohol-free and thus as such fulfill all Halal product requirements.

We at GoAyur, do not promote cruelty to animals. All GoAyur products are free from any animals ingredients.

Ethyl alcohol free (Alcohol-free)

Ethyl alcohol free (Alcohol-free)

Commonly referred to as ethyl alcohol, and drinking alcohol. It is the principal type of alcohol found in alcoholic beverages, produced by the fermentation of sugars by yeasts. It is neurotoxic, psychoactive drug and one of the oldest recreational drugs used by humans. It can cause alcohol intoxication when consumed in sufficient quantity.

For many years cosmetic manufacturers have marketed certain products that do not contain ethyl alcohol (also known as ethanol or grain alcohol) as “alcohol-free”.  However, “alcohols” are a large and diverse family of chemicals, with different names and a variety of effects on the skin.  This can lead to some confusion among consumers when they check the ingredient listings on cosmetic labels to determine alcohol content.

In cosmetic labeling, the term “alcohol”, used by itself, refers to ethyl alcohol. Cosmetic products, including those labeled “alcohol-free”, may contain other alcohols, such as cetyl, stearyl Cetearyl or lanolin alcohol. These are known as fatty alcohols, and their effects on the skin are quite different from those of ethyl alcohol.

Many personal care products today are marketed using the claim “alcohol-free”. This can be an important claim for people who wish to avoid the drying effects alcohol has on the skin. Also, more importantly, for Muslims seeking ‘Halal’ products in which alcohol is not permitted.

Many alcohol-free products would appear to non-scientists to actually contain alcohols, as close examination of the ingredient list may reveal compounds such as phenoxyethanol, cetyl alcohol, benzyl alcohol, or many other variations. Strictly speaking, the products are “ethanol-free”. The old term for ethanol was ethyl alcohol – hence the use of the word “alcohol”.

Being Alcohol-Free is also a mandatory condition for ‘HALAL PRODUCTS’, though we do not have any certification for the same, we neither have any animal ingredients nor do we test on animals and thus as such fulfill all Halal product requirements.

All GoAyur products are Ethyl-Alcohol Free (Alcohol-Free).


Ayurveda Actives

When shopping for cosmetics or skin care products, you’ll frequently see labels that say the products are “hypoallergenic”. That means they are less likely than other cosmetics to cause allergenic reactions. It also suggests that these products will be gentler or even safer for the skin.

It’s impossible to guarantee that a cosmetic or skin care product will never cause an allergic reaction.
To be safe, test a “hypoallergenic” lotion or cream on your inner forearm for a few days to see if you have a reaction.

If you have a sensitive skin and are prone to allergies, chances are you may have considered using hypoallergenic makeup. Products that fall under this category are less likely to cause allergic reactions and are meant to be gentler and safer on skin than other products. Other bonuses associated with using hypoallergenic makeup include fewer breakouts and a decrease in clogged pores. It is a wise choice to switch to more natural products and ingredients because anything you apply on your face, your skin absorbs, which is why you want to avoid anything that has harsh chemicals and other artificial ingredients.

At GoAyur, we use 100% natural actives and fragrances,thus making GoAyur products hypoallergic.

Free of Parabens

Free of Parabens

Parabens are a class of chemicals widely used as preservatives by cosmetic and pharmaceutical industries. These compounds and their salts are used primarily for their bactericidal and fungicidal properties. They can be found in shampoos, commercial moisturizers, shaving gels, personal lubricants, topical/parenteral pharmaceuticals, spray tanning solution, makeup,and toothpaste. They are also used as food additives.

The most common are butyl, methyl, propyl and isobutyl parabens. Over the last few years, however, in response to customer concerns, many brands have started to manufacture paraben-free products.

Parabens are chemical preservatives that have been identified as estrogenic and disruptive of normal hormone function. Estrogenic chemicals mimic the function of naturally occurring hormone estrogen, and exposure to external estrogens has been shown to increase the risk of breast cancer.

In individuals with normal skin, parabens are, for the most part, non-irritating and non-sensitizing. Parabens can, however, cause skin irritation and contact dermatitis and rosacea in individuals with paraben allergies, a small percentage of the general population.

However, the bottom line is “There is no reason to be mindful, but no reason to have an all-consuming concern about these chemicals. If it helps you rest easy, use paraben-free products.”

With truly natural (herbal) products that are paraben free, just stay within their use-by date.

All GoAyur product are paraben free.

Free of Phthalate

Free of Pthalate

Phthalates are chemically esters, which used in cosmetic products as solubilizers. The most commonly used are Diethyl Phthalate (DEP) and Dimethyl Phthalate (DMP).

Phthalates are known to cause a broad range of birth defects and lifelong reproductive problems in the laboratory animals exposed to these chemicals during pregnancy and after birth. Phthalates are also known to be hormone-mimicking chemicals, many of which disrupt normal hormonal processes, raising concern about their implications for increased breast cancer risk.

Although the USFDA has chosen not to take any regulatory action against the use of DBP and DEHP in cosmetics in 2004, the EU has prohibited the manufacture / sale of cosmetics containing these specific phthalates.

However, the bottom line is “There is no reason to be mindful, but no reason to have an all-consuming concern about these chemicals. If it helps you rest easy, use phthalate-free products.”

All GoAyur product are phthalate free.

No harmful chemicals

  1. Free of Parabens
  2. Free of Phthalates
  3. Free of Gluten
  4. Free of added Sulphates

All GoAyur products are free from any harmful chemicals .



Gluten (from Latin gluten, “glue”) is protein composite found in wheat and related grains, including barley and rye.

Gluten cannot be consumed by sufferers of celiac disease (CD), whose main manifestation is inflammation of the bowel lining when gluten is eaten. The most common symptoms are of course, gastrointestinal, including diarrhea, nausea, abdominal pain, and bloating, but CD can also manifest itself in a number of other symptoms, including skin rashes, weight loss and fatigue, oral ulcers, joint pain, anemia, and depression.

There’s no cure for celiac disease its typically managed by eliminating gluten – a protein found in wheat, barley, and rye, as well as many common food additives. But sufferers are discovering there may be more to a gluten-free lifestyle than making dietary changes: Gluten is sneaky. It may also be lurking in the makeup and toiletries you count as daily staples. It's used as a binder to help ingredients stick together and to add moisture to products through gluten-derived oils.

“If you are sensitive to gluten, you should be using gluten-free cosmetics and toiletries. Even if you don’t experience any symptoms, you could be doing damage on the inside.”

Little is known about exactly how much gluten popular cosmetic products contain, and how much it takes to cause harmful side effects. Some people are so sensitive that they might experience symptoms after swallowing a bit of gluten-tainted lipstick, while others may not.

Experts believe that gluten can’t be absorbed directly through the skin. But if a gluten-containing product, such as lotion or sunscreen, touches the mouth or lips it can be ingested that way. So, it’s better to use gluten-free products to be safe.

We, at GoAyur, do not use any ingredient derived from wheat, barley or rye.



Aromatherapy, or essential oils therapy, is using a plant's aroma-producing oils (essential oils). Essential oils are taken from a plant's flowers, leaves, stalks, bark, rind, or roots. These oils can be used individually or in mixtures.

These essential oils, used in GoAyur products, are ideal for skin care since they heal, vitalize the tissue, stimulate the renewal of cells, cleanse and rejuvenate the skin, promote the metabolism, prevent or soothe irritations and infections, have an antiseptic effect, and guarantee the stability of the product in a natural way.

In addition, many essential oils contain plant hormones. These plant hormones are absorbed by the skin and influence the hormonal equilibrium of the body. They have the effect of tautening the skin, rejuvenating (renewing the cells), and regulating the sebaceous gland production – an important effect in the treatment of oily skin.

Most importantly, the use of essential oils in cosmetics has to do with their vital force and their naturalness. The life within us can best be cared for and healed by living things. We have a strong affinity for plants, especially flowers.

Natural cosmetics with essential oils are gentle, subtle. They are not likely to work as quickly as synthetic products but they work effectively and continually.

GoAyur products use various essentials oils to give aromatherapy benefits.

100% natural fragrance

100% Natural-fragrance

Natural fragrances are fragrances made from natural ingredients such as essential oils and absolutes. Some incorporate handcrafted tinctures of flowers and / or spices.

Using natural essential oils rather than synthetics to create a fragrance brings emotional and physical healing properties such as calming, energy enhancing, relaxing or mood lifting. Organic perfumes do not contain ingredients grown with chemicals, pesticides or toxins, which may cause skin sensitivity and environmental damage.

These are energetic, emotional, and have physical healing properties associated with natural fragrances. The essential oils enhance your wellbeing by creating happiness and uplifting states of mind. The floral essential oils increase confidence and provide balance. Some of the wood oils are soothing and reduce stress

When a natural fragrance is made with natural botanical extracts, the fragrance has the complexity of the natural oils and is fresh, alive, and vibrant. After you apply a natural fragrance you will notice the scents of the top, heart, and base notes. It will smell different on everyone who wears it as we each have our own personal chemistry. There will be no strong, synthetic smell that is derived from petrochemicals.

GoAyur uses fragrances that are 100% natural.



Vegan cosmetics are those that do not use ingredients derived from or tested on animals. Concerns about animal abuse by the cosmetic industry has created a growing market for cruelty-free products.

Many people associate “vegan” with a kind of a diet choice. A vegan diet excludes all animal products, including dairy and honey. When a person chooses a vegan lifestyle for philosophical reasons, the selections go beyond food to the consumer products he / she uses in his / her daily life, including cosmetics.

Many natural cosmetic companies cannot label their products vegan, as such companies use ingredients such as honey, or goat’s or cow’s milk. In vegan cosmetic, any ingredient derived from animals cannot be used.

“Choosing a vegan cosmetic product is just the first step to an animal-free beauty routine.”

Being Vegan (free of animal products) is also a mandatory condition for ‘HALAL PRODUCTS’, though we do not have any certification for the same, we neither have any animal ingredients, nor do we test on animals and also all our products are Ethyl Alcohol free and thus as such fulfill all Halal product requirements.

All GoAyur product are vegan.